glossary

Net Revenue Retention (NRR) measures the revenue retained from existing customers over a specific period, factoring in upgrades, downgrades, and churn. It's crucial for evaluating a company's growth efficiency and customer satisfaction, highlighting the importance of not just acquiring new customers but also retaining and expanding relationships with current ones.

The SAFE (Simple agreement for future equity) is one of the most popular tools in venture capital. What is it and why is it preferred?

In the realm of private company financing, understanding the nuances between common stock and preferred stock is crucial for both entrepreneurs and investors.

In venture capital, "pay to play" refers to a provision in a term sheet that requires existing investors to participate in subsequent rounds of funding in order to maintain their ownership stake in the company. This means that if an existing investor chooses not to participate in a new funding round, their ownership percentage in the company will be diluted.